Marketing

badge
Jan
23

How to enhance value through innovative commercial models?

Price is arguably the most important component of the marketing mix. Many a deal is sacrificed at the altar of the price. Thanks to the state of the world economy, advances in the technology and intense competition, the industry is constantly innovating pricing models. The old pricing models (T&M for instance) are no longer relevant […]

By srisukta | Marketing
DETAIL
Jan
19

Alliances are made in the boardroom but tested in the field!

Alliances are an important part of war and corporate strategy. CXOs view it as a lever to enhance market share and dominance across the globe and industries. After almost a decade-long hiatus, alliances are back in vogue in the IT industry. Thanks to the uncertainty in the wake of digital disruption and resulting business flux, […]

By Sridhar Throvagunta | Marketing . Strategic Alliance
DETAIL
Jan
16

Why Is It Important To Have Digital Presence?

Today, individuals and organizations need to have digital presence; having a digital presence simply means that you occupy space online. Few years’ back digital presence meant an organization having its own website. Today most of the individual have digital presence because of boom in social media. Connectivity is the mantra. The question is does your […]

By Vidya Hattangadi | Marketing
DETAIL
Dec
21

How can you smartly spy on content marketing by your competition and avoid their costly mistakes ?

How many of you have wondered if there was a service which could tell you where exactly is your competition advertising and how effective it is for them? I am sure, there are many of you around who could kill for an answer. Especially, when it comes to native advertising, there are very few ways […]

DETAIL
Nov
29

Top 10 Essentials to Creating Your Effective LinkedIn Profile

Gone are the days for creating profiles just for the sake of social media and ranting updates. These days, people are becoming more focused on success and this is where LinkedIn wins. In order for you to grow your career it has become essential to create a professional linkedin profile. There is a right and […]

DETAIL
Nov
22

1 thing that ensures your site delivers an income

Far too many Internet business owners create their websites with great enthusiasm, expecting this asset to generate a steadily increasing income for them, month on month. 90% pay to host their websites on a great webhost.  They pay a web development company good money, to create a great looking site with terrific functionality. Their sites […]

DETAIL
Nov
16

How can you sell to 40 million farmers in India through a low cost digital channel?

Everyone wants to capitalize on the fortune at the bottom of the pyramid in India, but so far only a privileged few have managed to do that. A recent article in Economic times discussed about the fact that even grocers in supposedly nondescript towns in Uttarakhand are looking forward to upgrade their feature phones to […]

DETAIL
Feb
09

Marketing in digital era

In today’s complex marketing world, defining digital marketing is a bit difficult. On the contrary I will put it like this – in today’s complex digital marketing era defining marketing strategies is no longer a simple job.  Digital marketing is the promotion of products and services using one or more forms of electronic media. Thus, […]

By Vidya Hattangadi | Marketing
DETAIL
Page 1 of 212

Weekly Newsletter

You can subscribe to our community by sharing your email.By doing that you can get technology insights, upcoming events and webinar right in your inbox.

Reach Us

Email : ajit@techxpla.com
Call Us : +91-9820305245

Address

Lok Yamuna,
Military Road,
Marol,
Andheri East.
Mumbai 400 059

TOP