SaaS

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Nov
20

Affiliate Marketing for SaaS Business

We already know affiliate marketing has been very famous for Consumer B2C Business. Like Coupondunia, couponrani and many other sites are earning big with affiliate marketing for B2C Business. Now if I look at B2B software/hardware business, the model was already there and are termed as channel business. But with evolution of cloud services specifically […]

By Milita Datta | SaaS
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Jan
17

HTAP: Hybrid Transactional / Analytical Processing – a term in dictionary of Big Data

I recently came across a Gartner introduced term HTAP to only realise that this is what we have been doing all this while at BlobCity. This article is BlobCity’s understanding of HTAP and how we think it will affect data vendor selection for most CIO’s across the globe. As CIO’s / business executives / data […]

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Jan
16

Data Transfer and Sharing Apps – Uncrowned Knights of the digital world

Life appeared to be easier 2 decades back when one would insert a floppy disc into a computer, copy the required data, eject the disc, travel anywhere across the globe and use the data in the wafer thin 1.2 MB floppy disc or may be, copy the data from the floppy into the destination PC. […]

By Dilip Shah | File Sharing Apps . SaaS
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Dec
20

5 Steps Inbound Marketing  – SaaS Business should strategize in 2016

With the evolution of Cloud Services there is a big shift in Paradigm how IT has done business earlier. Now every IT product companies are innovating themselves as Software as a Service or Infrastructure as a  Service and are delivering software or infrastructure on a subscription based model. As a result, marketing of these products […]

By Milita Datta | Inbound Marketing . SaaS
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