December 30, 2016 - 3:00 pm
December 30, 2016 - 4:00 pm
Recording of the webinar is here
Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one’s name to various products. For example, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Traditionally celebrities, politicians, film stars and large business cared about personal branding. eg. Tatas in late 90s named Telecom brand as Indicom, Car as Indica due to obvious reasons.
Branding has reached a new level of imperative because of the rise of the Internet. The growth of the virtual world created the necessity of managing online identities. Despite being expressly virtual, social media and online identity has the ability to affect the real world. Because Individuals want to portray themselves a certain way to their social circle, they may work to maintain a certain image on their social media sites.
Today, added emphasis is placed on personal branding, especially in the online world. Employers are now increasingly using social media tools in order to vet applicants before offering them interviews.Among-st job-seekers, this is leading to a shift away from the practice of submitting a resume as part of their job application process to providing potential employers with access to a number of personal brand assets. Such assets are likely to include a resume withlearning and certifications apart from academics and work experience, links to a carefully managed LinkedIn profile and a personal blog, evidence of articles which disseminate original ideas on industry blogs, and evidence of having an online following. Such efforts give job-seekers better odds of being noticed by potential employers.
For business owners and other professionals, Social Media has become a cost effective way to get in touch with prospective clients and to get new business deals. Everyone – CEOs, business owners, entrepreneurs,sales person, teachers, authors, professionals, and job seekers – NEED A STRONG ONLINE PERSONAL BRAND to succeed in business or career.
The focus of the session will be to help people establish their LinkedIn Profile and manage their personal brand online so that your digital footprint does not interfere with real life aspirations.
Speaker : Ajit Joshi Founder TechXpla
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